Do You Have What It Takes?
An aspiring producer meets with a potential investor to pitch his movie. The producer wears a watch a Patek Philippe Calatrava to send the subliminal message that his movies are successful and that this project will be a good investment. The watch is a fake. The investor wears an even more impressive piece: a Rolex Cosmograph. It’s fake as well.
The difference: the investor has the genuine article in his safe at home; he just doesn’t like to subject it to casual wear and tear.
It’s not a bad thing to project confidence and success while you’re working hard to get your first break. In America, especially, you’re expected to to pitch big and make bold claims. “I have a decent product that I hope will pay the bills some day” is not likely to persuade any investors. But at some point, the claim has to be backed up by the genuine article.
So how do you know that you have what it takes to get that metaphorical Rolex in your safe? Here’s one indicator:
Is AI Fatigue Undermining Your Website?
It a“Finish strong!”
The first time I heard these words was quite a few years ago as I was huffing and puffing at the end of my first 4-mile run, slogging towards my trainer who was waiting for me at the end of the track. I was slowing down, figuring I had earned a nice easy final stretch, but he yelled at me to “finish strong” and made me sprint the rest of the way.
How you finish is more important than how you start.
The same is true in business. Take websites, for example.