Is AI Fatigue Undermining Your Website?
“Finish strong!”
The first time I heard these words was quite a few years ago as I was huffing and puffing at the end of my first 4-mile run, slogging towards my trainer who was waiting for me at the end of the track. I was slowing down, figuring I had earned a nice easy final stretch, but he yelled at me to “finish strong” and made me sprint the rest of the way.
How you finish is more important than how you start.
The same is true in business. Take websites, for example. Every business has one, and it’s really easy and tempting these days to simply use AI to write your website content. If English is not your first language, just use AI to translate the text for the US market, badabing badaboom, you’re done.
I’m not an AI-hater. I use it myself, and AI-assisted translation is one of the options I offer.
But think about it. A generative translation tool like ChatGPT is a large language model that is trained on massive datasets, and it performs statistical analysis of this data to predict the most likely next word in a phrase or sentence. In other words, it chooses the option that has been used most often by others. Over time, would this not lead to increasing similarity?
I googled this question, and the only response that actually answered the question was the first result, from Google Search AI Overviews:
“Yes, LLMs (Large Language Models) can lead to increasing similarity in text because they tend to generate outputs that closely resemble the patterns and language styles present in the vast datasets they are trained on, often resulting in similar phrasing and sentence structures across different generated texts, even when addressing different topics or prompts; this is a potential concern regarding originality and diversity in text generation.”
It’s odd to me that no one seems to think this is an issue, while AI itself openly acknowledges that it’s happening. I’m sure others must have noticed, though. Am I the only one whose brain checks out halfway through the second paragraph of every other homepage because it feels like I’ve heard it all a hundred times before? I wonder how long before fatigue with AI-speak becomes a thing.
If you are an entrepreneur I think you should take this to heart.
How much time, effort and money did you spend on concept development, research and planning, funding, and your business execution plan? Entrepreneurs work hard, and by nature and inclination they go big or go home.
So why drop the ball at the last moment by having a website that does nothing for you? At best, these AI texts are accurate but boring. At worst, they make it seem like you couldn’t be bothered to put in the extra effort during that crucial final stretch.
Stay motivated. Finish strong.